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Since Donald Trump was about to lose the presidential election, Goss decided his site needed a new figurehead. He considered Wealthy Person Dating, but that didn't really roll off the tongue. The week before Inauguration Day in January, Goss counted 18,000 active people on his site, more than twice how many were using it on election night.

By day's end, though, he received a news alert announcing that Trump had unexpectedly won the election. When Trump stood on the Capitol steps in Washington, DC and took the oath of office, Trump Singles shot to 26,000 people.

Now, the site is pulling in enough cash -- either by charging monthly fees for full use of the site or for individual messages -- to cover his costs and for him to reinvest in the business.

He even has a business partner."We didn't expect to make it through November," said Goss, 35, who used to help coordinate production for reality TV shows like "The Bachelor," "Big Brother" and "Life Below Zero." Until now, the most harrowing challenge Goss faced was riding a snowmobile across a frozen ocean during a blizzard in Alaska.

Facebook's ad managers won't let him advertise because they think it's a hoax, he said. Most of Goss' days are spent dealing with typical stuff for a dating site, such as fighting fake profiles, deleting spam and looking into inappropriate behavior.

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